Cadbury has been forced to make a "last resort" decision to increase the price of some of its chocolates in the lead-up to Easter.

Easter chocolates and treats have already begun hitting supermarket shelves all over the UK.

Cadbury lovers have not been disappointed in the lead-up to Easter 2024 so far.

The confectionery company's always popular Creme Eggs have been available in B&M since November (2023).

Ayr Advertiser: Easter Eggs and Chocolates begun hitting supermarket shelves before Christmas in the lead up to Easter 2024. Easter Eggs and Chocolates begun hitting supermarket shelves before Christmas in the lead up to Easter 2024. (Image: PA)

Meanwhile, a new Creme Egg chocolate bar was also released in the lead-up to Christmas.

The limited edition Cadbury Creme Egg Pots of Joy have also returned to UK supermarkets including Asda, Co-op, Morrisons and Sainsbury's recently.

There have also been 1kg bags of mini eggs and a new orange flavour spotted by shoppers in recent months.

Cadbury reveals price rise on Chocolates ahead of Easter

But shoppers in the UK heading out to get their hands on Cadbury products recently have noticed a change in the pricing at a time of year when chocolate is extremely popular.

As reported in The Sun, one chocolate lover on X (formerly Twitter) said: "Having to take out a loan to buy a bag of Mini Eggs wtf are these prices @CadburyUK."

A Cadbury spokesperson replied to the post confirming the confectionary company had in fact increased its prices on a number of its products due to rising business costs.

The spokesperson said: "Making changes to the price of our products is always a last resort, however, costs across our supply chain have risen steeply.

"Core ingredients we heavily rely on, like cocoa and sugar are a lot more expensive, while the cost of energy, packaging, and transport also remain high.

"As a result, we are having to make some carefully considered price increases across our range so we can continue to provide consumers with the brands they love without compromising on taste or quality."

The price hike on Cadbury products comes after consumer watchdog Which? found the price of popular festive chocolates, including the likes of Quality Street, had risen by more than 50% from Christmas 2022 to 2023.

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Which? found that while food and drink inflation had eased slightly to 8.3%, the rate for chocolate remained as high as 15.3%.

This rise was blamed on poor harvests in Africa which saw the price of cocoa rise significantly.

Speaking about the findings, Which? retail editor Ele Clark said: "We've seen large price hikes on some festive favourites this year, so to ensure they're getting the best value for money on their Christmas chocs, shoppers should compare the price per gram across different pack sizes, retailers and brands."