An Ayr MSP wants to teach young people to ‘Quit Fighting for Likes’ as part of the Scottish Government Violence Prevention Framework’s newest campaign.

Siobhan Brown is aiming the initiative at young people to encourage them to think about and discuss the consequences of filming and sharing violent incidents on social media.

The campaign highlights social media’s impact on inciting violence which has recorded significant growth over recent years.

The SNP MSP, who is also Minister for Victims and Community Safety, said: “While social media can play a positive role in young people’s lives, helping them engage with their friends and family, it can also be a platform where violent imagery is spread.

"This campaign will encourage young people to switch off and not share harmful content.

“Scotland’s Violence Prevention Framework is making encouraging progress with a number of partner initiatives focused on prevention and early intervention so that communities across Scotland remain safe and more people live free from the threat of violence.”

Young people helped develop the initiative, which emphasises the importance of adults supporting youngsters in navigating the complexities of the online world.

It also includes an animation that shows where harmful content can be found on the internet and how to disengage from it.