Baked bean and condiment brand, Heinz and UK supermarket chain, Morrisons has unveiled a new measure aimed at helping people in Ayr who are struggling amid the cost of living crisis.

Launched earlier this week, the two will allow those in need to 'ask for Henry' in any Morrison's cafe, including the one at the store on Castlehill Road, to be given a free Heinz Beanz meal.

The measure will allow any person, young or old, to get one free jacket potato with beans meal per day.

In a tweet, Heinz said: "If you need a helping hand this half term, from 26th October you can simply ‘ask for Henry’ at your nearest @Morrisons café, and you will be given a free Heinz Beanz meal.

"1 meal per person per day, old or young, no questions asked, until stocks last."

Many took to Twitter to praise the move by the two companies with one user tweeting: "This is SO legendary @HeinzUK AWESOME work! Other companies need to TAKE THE HINT!! Cannot praise you high enough for this."

Another said: "Best tweet of the day" while another added: "Shouldn't be necessary but thank you."

Others suggested that it was 'ridiculous' that people had to rely on such a scheme while MPs received subsidised meals.

The 'ask for Henry' scheme will last "until stocks last" according to Heinz.

Your Money Matters

Your Money Matters is a campaign launched by us and our sister titles across Newsquest to help you overcome the surge in the cost of living.

This year has seen a whole host of household price increases — from the energy price cap rise to surging inflation and food prices — costing your family hundreds or even thousands of pounds extra per year.

We’re making it our mission to look out for your cash, offering money-saving deals, competitions, giveaways and insightful stories from your community on the impact this cost-of-living crisis is having on our readers.

The worldwide energy crisis exacerbated by the Ukraine invasion, the financial impact of the Covid pandemic, record inflation figures and a surge in the cost of goods, fuel and travel means we will all feel the pinch.

Through our newspaper, we want to do what we can to help make your cash go further because we know your money matters.