MEMBERS of Girvan Age Concern have agreed they need to ‘re-brand’ in a bid to become more attractive to all age groups.
Although at the moment they do not want to change the name, new signs outside their base on Duff Street, could be designed by pupils at Girvan Academy to encourage members of the public to enquire about the services.
Age Concern Girvan is a team of volunteers who provide a three course lunch to elderly residents but anyone who wanted to join is able to do so.
Chairman Davy Gilmartin said: “After our recent AGM, we have formed a new Committee and one of the items discussed was re-branding.
“A possible name change would allow for funding associates to be made more “prominent” in promotional material.
“External signage may encourage new passing members, to be more responsive to come in or enquire.
“We would not change the name - Age Concern Girvan.”
Discussions include upgrading the hall to create a more “café” like ambience and allow for members, especially new, to feel more relaxed.
Jim Kennedy, who attends the lunch club, said: “The club has been so good to me and the people are really friendly.
“The home cooking is great and I have only been attending for a few months but I go most days unless I am out of town.
“I do think it is an unfortunate name though which could seem more appealing.”
Treasurer, Matt Muir, added: “I have been with Age Concern for four months.
“It is open to everyone and not just for those aged 65 and older
“But we don’t seem to attract young people.
“If we could get a younger crowd that would help get a good rapport with them.”
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